According to a Global Web Index survey social networks now grab a third of the time that is spent online, on average. Worldwide a digitally focused consumer spends 1 hour and 49 minutes on social networks or messaging services. Since social networks are such a big part of people’s lives, we figured it was time to get some more detailed insights into online behavior and needs.
As part of a recent survey Crowdynews conducted among US consumers, we asked what social content people would prefer to interact with on a news website they visit: a general social media feed, social content from brands and people they follow, more personalized social media feeds from friends/family, or feeds tailored to their own profile and interest. Turns out: personalization rules. More than half (53%) of the respondents said they are interested in some form of personalized social media content associated with news articles they are reading.
We invite you to register to download the full report, Personalizing News Articles via Social Media, for all the insights! If you feel like your publication could you use an integrated social content curation solution, please get in touch. We’re happy to talk you through our solutions and get you started right away.