Publishers as News Aggregators

News continues to be a staple in our daily diet. How we find and consume it continues to evolve as well. Like sweets or salty foods, we still crave our Read more

Social Media Branding: The Champions Trophy

The Champions Trophy is to Cricket as the Confederations Cup is to football. Pakistan won the eighth International Cricket Council (ICC) Champions Tournament on Sunday, 18 June. Competing for the Read more


Every great show needs a lot of preparation, including a trial run. It’s like rehearsing a play before it makes it to London’s West End or New York’s Broadway. A Read more

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Social Sharing Weather-related Events

Now that we have officially entered hurricane season, I started thinking about the correlation between weather (a passive hobby) and social media (my day job). To be more specific, does it Read more

NBA Finals: Social Sharing

It’s here! The NBA finals start tonight, 9:00 PM EDT. The Cleveland Cavaliers and Golden State Warriors will face off for the third consecutive time. In 2015, the Warriors took Read more