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Social Sharing Weather-related Events

Now that we have officially entered hurricane season, I started thinking about the correlation between weather (a passive hobby) and social media (my day job). To be more specific, does it Read more

NBA Finals: Social Sharing

It’s here! The NBA finals start tonight, 9:00 PM EDT. The Cleveland Cavaliers and Golden State Warriors will face off for the third consecutive time. In 2015, the Warriors took Read more

UEFA Final – The Latest Match News

Wales is a country that breathes Rugby. It is widely recognized as THE national sport and intricately woven into the country’s culture. However, on the 3rd of June, in the Read more

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Driving Consumer Engagement via Social Media

Consumers are increasingly flocking to social media and brands are following suite to engage them. Social media is an ideal platform for consumer engagement – brands to see how consumers are Read more