Social media helps news spread, even break. However, the persistent “nowness” of social means what’s news right now is old news before long. But just how long is it before articles become lost or stale on social channels? This infographic explains the lifespan of an article on social, and ways to make it persist longer.
You’ll learn about:
- The median lifespan of an article in general
- The amount of time it takes for an article to get half the clicks it will get
- The engagement of social posts
And you’ll learn that when, where, and how often articles are posted makes a difference.
Do you want to increase your reader engagement? Then download our infographic below and start exploring the true value of social media curation.