There is a lot of innovation in journalism and content going on – from visual (video and other) and disruptive storytelling to live streaming, virtual reality and 360º videos, from podcasting, to wearables, drones and many more.
We would like to highlight the top 3 ways social media changed the landscape for online publishers.
1. Format
Journalism is becoming more visual with an increasing role for video content and virtual reality. Video has become a cornerstone of digital and social strategies. Facebook alone reported 8 billion daily video views on the platform, and Snapchat boasts 6 billion video plays every day. Publishers have had to keep pace by adding more visual-based content to their sites, and as part of their social distribution strategies.
2. Monetization
With the shift to online publishing came a monetization problem. Are you relying on advertisements, or subscriptions? Ad blocking remains a big issue that publishers have to face everyday, while pressure on subscription rates continues to rise. Online publishers are still struggling to find the right balance between providing access to content and ensuring the financial health of their business.
3. The Rise of Citizen Journalism
The emergence of the Internet – with blogs, podcasts, streaming video and other web-related innovations – is what has made citizen journalism grow this rapidly. Everyone with a smartphone is a reporter now. And that’s forced publishers to embrace social media as a source of breaking news and options, helping to tell the complete story around an event or issue.
Social media curation can help you deal with these challenges. Today, as an online publisher, you need to be very much mobile-focused. You should keep a close eye on developments across mobile and other areas, considering the opportunities and risks and keeping your audience’s needs in mind. Incorporating social media content alongside your editorial content keeps your readers on site longer and increases reader engagement.
At Crowdynews, we not only want to provide you with the tools to include meaningful social media content next to your own content, but also help you understand the true value of social media in an ever changing media landscape. We have the knowledge and skills to help you make this change happen.
Do you want to incorporate social media into your website and drive more revenue at the same time?