Engagement is a popular topic for publishers, but what does it really entail and how can you improve it?
There’s no magic equation for mastering engagement, but recent research by MIT Sloan found that social engagement on a site is tied to whether a visitor will pay for services or not. As an industry expert in social media curation, Crowdynews also researched how publishers can improve reader engagement by incorporating safe, relevant, real-time social media content on their websites. We’ve packaged up these findings (as well as other industry research) and proposed recommendations for improving engagement into a handy e-guide built specifically for publishers.
You’ll learn about:
- What audience engagement actually means
- The challenges publishers face capturing readers on their domain
- How engagement influences conversion
- Tools you can use to increase engagement
These recommendations are well suited to be part of an overarching, multi-pronged strategy to improve visitor engagement.
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Why wait? Better reader engagement is right around the corner.