After the fortunate launch of the social media integration on Russian online car catalogue Quto.ru, online newspaper Gazeta.ru follows. Since last week, all relevant content from Twitter is added to the newspapers’ articles, as can be seen here.
Gazeta.ru is one of Russia’s most popular online newspapers and is viewed by approximately 8 million unique users monthly. It covers mainstream domestic and international current affairs and was launched a decade ago. Gazeta.ru combines the immediacy of a rolling news service with the quality of a printed newspaper.
The inclusion of the conversation continuously taking place on social media regarding Gazeta’s articles complements the immediacy and endorses the valuable voices on social media to it’s stories.