Today’s publisher is always looking for ways to increase traffic to their sites or to increase audience engagement. Readers are more demanding than ever, expecting a highly engaging experience. Social media gives people an overview of the most popular news articles, lets them dig deeper by clicking over to the site, but when they do, you need to keep them on your property: including social media with articles provides readers with a ‘warm landing’ when they arrive on a site.
Recent Crowdynews research shows that the inclusion of social media content from one single social media source in fact improves the reader-friendliness of articles, 36% of respondents (American consumers) agrees with this statement. And this is even more so for millennials (45%). Close to 40% believes that including multiple social media sources benefits the reader-friendliness of articles.
Results are less conclusive whether news articles improve by adding content from social media sources when it concerns factual accuracy and credibility. Why? Download now to get more insights.
Crowdynews’ social media curation platform helps you to include those social media streams into your content, or next to your articles. Curious how? Get in touch, we’re happy to chat & discuss the options.