How do you find great social media content that matters?
Social media curation is becoming more important everyday as publishers notice that taking care of their readers’ limited time is a way to add value to their lives and to build a relationship with them. It’s no longer just about creating content; today’s readers expect news outlets to find, filter & publish relevant social media content to deliver the whole story.
See how Crowdynews helped BBGI deliver breaking news ahead of the curve to provide their audience with what they were looking for – safe, relevant, integrated, and real-time social content:
“As soon as I heard the first reports of the shootings, we knew our listeners would be looking for more information – to understand what was going on right now, to better understand why it was happening,” said Sonneborn. “Crowdynews gave us the ability to quickly aggregate the news as it was being reported on social media channels and publish it out on our sites, giving readers a real-time feed of the story as it unfolded.”
So, here are three reasons why you should start using social media curation today.
- Increase Your Audience Engagement
- Lower Your Costs
- Create Extra Revenue Streams
Engagement is a continual focus for publishers: Keeping your audience on your site is a challenge many publishers face. Ideally, you want a reader to finish one article and then click onto something else on your site. You want to keep your readers on your site longer, and have them return to your property a next time. Social media curation can help improve these engagement metrics.
Instead of pointing your readers away from your site, like some content recommendation engines are prone to do, social media curation enables readers to read & share from the contextually relevant social stream, right from your site. They can see, scroll through, and click into more social content (not away from your site). This gives them good reason to stay longer, read more, and return later, as they know the whole story (editorial & social) will be present on your site.
Wouldn’t it be great to lower costs in your newsroom?
Most news media outlets try to tackle the process of discovering relevant social media content manually and find that curating social content is costly and takes too much time.
With social media curation you can save time searching for relevant and safe social media content – the system automates the process of finding, filtering and publishing the best social media content to complement your articles. And the best part is, you set it up once and you let the curation tool do the work for you.
Last, but not least, social media curation tools can bring you the extra revenue you are continuously looking for. With an ad-supported business model, you are able to improve your reader’s user experience and make money from the ads placed alongside the social streams.
There is so much great content posted on social networks that readers can engage with and read. The next step is to find a way to complement your own content with this relevant, related content from multiple social media sources. Our humble advice: start enriching your content, engaging your audience and making money at the same time today. We can provide you with all the insights!