The social-sphere lit up during the Olympics, setting new records. Both athletes and fans had a lot to say and share.
According to Twitter, there were over 187 million tweets referencing the Olympics (#Rio2016), culminating in 75 billion impressions.
Most mentioned athletes
Most retweeted athlete tweet
With well over 1.5 billion interactions – likes, post, shares and comments – related to the Olympic games, Facebook was a winner as well. Facebook’s emphasis on video paid off as the most viewed post was Michael Phelps retirement announcement.
According to Instagram, the 2016 Games in Rio was “the most social Olympic’s in history.”
Two iconic posts from Instagram include Neymar after the penalty kick shootout that resulted in Team Brazil winning gold. It is also the most liked photo on Instagram with 1.9 million likes and counting.
Another fan-favorite photo is of Usain Bolt as he posed after winning the 100-meter relay.
Snapchat was an Olympic medalist as well. Almost 50 million people tuned-in to Snapchat to watch Olympic coverage. It is estimated that almost one-third of Snapchat’s daily users viewed Olympic coverage within the app’s Live Stories capability.
As the world’s largest social media content curator, Crowdynews discovered and displayed the most relevant and safe social media Olympic posts. Click 2016 Rio Olympics to see a live example of how a social media stream can cover an event from multiple angles – the fans and athletes eyes – post-Games.
You can also contact Crowdynews to learn how to incorporate a real-time social media stream on your website.